Virtual boy

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Japanese advertisement for the Virtual Boy

The Virtual Boy was a virtual reality, 3-dimensional gaming device made by Nintendo and was in retail between 1995 and 1996. It is widely believed to be Nintendo’s only glaring failure in its history. But the story of the Virtual Boy is the tale of one visionary who tried to alter the course of an entire industry. He failed due to the conservative nature of the games industry, as well as the American public’s reluctance to take a risk accepting a radically different (though flawed) new technology. It also exposed how perfection driven the Japanese business model is (in terms of how the backlash of the Virtual Boy’s failure affected its creator). And finally, the Virtual Boy stands as a great example of a ‘what if?’ moment in history, where we were presented with a potential new lineage of entertainment enjoyed through true virtual space instead of just staring at a flat, distant screen.

The Virtual Boy: Conception:

In the mid 1990’s, the US console market was in transition between 2-dimensional, sprite based graphics and 3-dimensional, polygonal graphics. At the same time the portable gaming market was still based on monochromatic displays popularized by the dominant portable gaming device, the Game Boy (Kent 513). There had been little variety outside of the traditional flat, depthless display. But that was about to change with the partnership of Reflections Technology, a company from Massachusetts that invented mirror scanning stereoscopic displays (capable of creating the illusion of 3 dimensions) and an innovative hardware designer, Nintendo’s Gunpei Yokoi (Kent 513).

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Gunpei Yokoi, inventor of both Nintendo's greatest success, Game Boy, and its greatest flop, Virtual Boy.(EGM)

Gunpei Yokoi: The King of Portable Consoles

Starting off overseeing the assembly line machines that made playing cards at Nintendo, which in 1965 was still just in the playing card business, Yokoi eventually began designing toys in 1970. His first invention was a wooden device that could grasp things at a distance, it was called the ‘Ultra Hand’. (Pollack) . He eventually moved on to design electronic games for the company, specializing in portable games. His milestones included: Game & Watch (1980), a calculator sized liquid crystal display portable video game system with a built in clock; Game Boy (1989), the most successful game system of all time (100 million units sold), which was capable of reading different games off of cartridges instead of having a predetermined amount of content stored on an internal hard drive (Kent 330). By the mid 1990’s Yokoi had developed an excellent reputation at Nintendo. It seemed like he could do no wrong.

In many ways, his newest project, The Virtual Boy, was more of a successor to the Game Boy (a portable gaming device with simple pixelated graphics on a Liquid Crystal Display screen) than to the Nintendo Entertainment System or the Super Nintendo (both of which were home gaming console devices that required a television, instead of coming with its own monitor.) In some ways the Virtual Boy could be seen of as a hybrid of the two models. It was self sufficient (battery operated and came with its own screen) like the Game Boy, but it also had a physical seperation between the screen and the controller as well as being a fully immersive audiovisual experience like the Super Nintendo. And yet the Virtual Boy was still unlike either in that its ambition was to alter the traditonal conventions of viewing the video game being played.

Market Saturation

By the mid 1990’s, Yokoi was dissatisfied with the lack of creativity in the market: “I saw that the market had become was so saturated with videogames that it became nearly impossible to create anything new. There were a lot of creative ideas for games for the NES and for Game Boy. But there were not so many new ideas for games for the Super Nintendo. I think game companies ran out of new ideas. I wanted to create a new kind of game that was not a video game, so that designers could come up with new ideas” (Kent 514).

This dissatisfaction was the impetus that caused one of the video game industry’s most successful and innovative developers to take a huge professional risk by putting his faith in a new form of perception that had not been utilized for gaming before, stereoscopic vision.

The Virtual Boy: In Utero

The Virtual Boy was both a technological leap and a step backwards.

The Tech of the Virtual Boy: 2 becomes 1

The principle of the Virtual Boy’s display relied on a human being’s ability to see "2 pictures with parallax separately with left and right eyes and fuse the two pictures in the brain to sense depth” (Patent 53). On one level there are background images and on the other there are objects like characters and items. When looking at these two together, there appears to be depth and a larger sense of the picture becomes clear.

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A diagram demonstrating how the eyes combined the two sepearte images and saw one (Patent)

The layers that were produced by using the two mirrors inside the Virtual boy's viewfinder and the angles at which the light of the LED lights hit the eyes produced a 3-D effect without being truly 3-D. The use of multiple moving and overlapping planes created the illusion of a Z-axis even if the individual objects on each plain are still just 2-dimensional (Wolf 18).

The Setbacks of the Virtual Boy: Seeing Red

Although Yokoi had wanted to create a system that used a whole spectrum of colors, it proved unrealistic because of the potential cost to the consumer as well as hampering the system’s ability to produce the illusion of 3 dimensions (Kent 514). “In the beginning of the development, we experimented with a color LCD screen, but the users did not see depth, they just saw double. Color graphicsgive people the impression that a game is high tech. But just because a game has a beautiful display does not mean that the game is fun to play.

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A screenshot from Mario Tennis for the Virtual Boy. With the proper perspective, this would appear 3-D

I also wish to explain that LEDs come in red, yellow, blue, and green. Red uses less battery and red is easier to recognize. That is why red is used for traffic lights.” (Kent 514). Yokoi’s desire to keep the display limited to Red and black would end up coming back to haunt him. It is important to note that Yokoi was simultaneously striving for a revolutionary product while still trying to remaining realistic in terms of pricing. Unfortunately he ended up making too many compromises.

Other Aspects of the Development of the Virtual Boy

What was once supposed to be a sophisticated melding of cutting edge technology with casual entertainment soon became more and more 'neutered' of its appeal. Instead of creating a device on par with some of the contemporary virtual reality headsets that could sell for $599 (Arthur). The more Yokoi tinkered with the device, the less high tech it became (in fact, upon its release it was compared to a Viewmaster than a true virtual reality head mounted display) (Kent 514). Yokoi avoided using head tracking technology (where presumably the image in the display would be affected by the users physical movement), he made the unit on a stand (because he felt the device would be too heavy to wear) and instead of using a visor to block out outside light, the console had a rubberized seal similar to that of a diver's mask (Kent 514). The Virtual Boy also featured stereophonic audio to help in the attempt of creating the illusion of total immersion. All of these changes, in addition to the limits of a monochromatic LED display, helped to undermine the genuine desire for Yokoi to revolutionize the video game market and bring virtual reality to the masses.

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Diagram of the Virtual Boy in Use (Patent)

One of the other main attempts at innovation was the controller. Unlike the rectangular shaped controllers of previous Nintendo consoles or the large, cumbersome joysticks that came with computers, the Virtual Boy controller had a dual grip with two sets of directional buttons (patent 2). Of course this was very similar to the shape that future consoles had for their controllers (Sony's Playstation Dualshock controller could be seen as the epitome of this design model, replacing the extra directional buttons with symbolic (triangle, circle, square and X) and adding two analog control sticks). But the main focus for the Virtual boy remained the audio-visual illusion of virtual space. The controller was possibly the least problematic part of the Virtual Boy.

The Virtual Boy: Miscarriage

Nintendo announced the development of the Virtual boy in the summer of 1994 and was ready to display for the public that winter at a Tokyo trade show (Kent 515).

Early Response: Japan

Despite the high hopes of Nintendo, and especially Yokoi, the Virtual boy was met with a dismal response. One reporter at the event went on to call the Virtual Boy "Virtual Dog" and proceeded to berate it:

"The November unveiling of Virtual Boy in Japan signifies an important change in direction for Nintendo. Either it has gone completely mad or it deems the future of videogaming to be crude, red, and likely to induce headaches" (Kent 515).

The negative attention toward the Virtual Boy did not end there.

Fatal Combo

The Virtual Boy was originally slated to be 19,800 yen (about $207) (Kent 515). The people who attended the show ere unimpressed by the actual hardware and software that the Virtual Boy had to offer. And one physical reaction to the Virtual Boy that was common was headaches and dizziness that was induced by prolonged exposure to the device. Apparently, the combination of staring at red light against a background, as well as improper focusing of the mirrors inside the device (which produced the 3-D effect) were responsible. The reaction was so strong that the Virtual Boy was shipped with a warning that it may cause headaches. (Kent 515). Soon it would be time for the Virtual Boy to have its shot in the United States.

The Virtual Boy software instruction manuals came with detailed instructions of preventing such adverse reactions. First there was a warning that only children above 7 could use this product because of the risk of eyesight and or hearing damage (Nintendo 2). Then it gave detailed instructions as to how to focus the mirrors. The process ended somewhat similar to an optometrist's vision test for prescribing glasses (the user had to fine tune the device until the images came into focus in both eyes) (Nintendo 4,5). The device even had a built in timer that would pause every 15 minutes in order to force the user to rest their eyes (Nintendo 7)This feature showed that the creator was concerned about the user's health, a feature not included in other harmful electronic products (like cell phones for example).

The Year of the Virtual Boy

The Virtual Boy, despite its early misfortunes in Japan, was poised to be (or marketed to be) a revolution in electronic entertainment.

Commercials: ; ; promised that the Virtual boy could deliver a unique, paradigm shifting experience. In fact, in an unusual cross-promotional twist, Nintendo, Blockbuster and NBC joined forces to not only to build hype for the virtual boy but also to promote the fall line up for NBC as well as increase rental profits for Blockbuster. The fall promo deal was worth $5 million and was expected to be massive boom for all three parties (Lefton). It was understandable why the three were so sure of success. After all, Nintendo was dominating the video game market since 1985. No one fore saw that the Virtual boy would be a flop, especially not Yokoi. One of the problems with the promotion for the Virtual boy however was that its 3-D image could not be appreciated unless the person were actually using the Virtual Boy. Sales were estimated to reach 3 million units by spring 1996 (Gillen).

The Virtual boy was released in the United States in August of 1995 to mixed reviews. (Kent 518). It was universally panned by video game based publications, thus showing that Yokoi's device had alienated its target audience. It sold less than a million units in its lifespan (which was considered a major failure) and was discontinued a year later.

The Virtual Boy: Burial

Nobody could have foreseen the failure of the Virtual Boy, especially not Yokoi. It was the Industry's equivalent of the Soviet Union collapsing (a once strong, seemingly unstoppable entity that imploded under its own misguidance and bad decisions). Nintendo's executives, following Japanese corporate structure, made an example out of Yokoi, despite all of the success he had brought o the company in the past. His final Nintendo project was now going for half of its initial retail value and still failing. (Kent 524)

The Fall of Gunpei Yokoi

As a form of punishment, Yokoi was forced to man a booth for the Virtual Boy at a gaming exposition in 1996. The booth was neglected for the most part, but those who visited got a personal demonstration of the device by it creator. (Kent 524)This form of solitary confinement was his reward for thirty ears of excellence and only one of disaster. He left the company the following august. Lthough he did create his own business, his life was tragically cut short on October 4th 1997 in a car accident. The Man who was one of the principal reasons for Nintendo's success died in corporate exile over one mistake.

Why did it fail?

Were people not ready for a shift into virtual reality? Was the overly simplified design of the device and lack of quality software not compelling enough to boost sales? Was the harmful nature of the visual aspect of the device's LED lights too much for people to overcome? Or was it Nintendo's refusal to support it enough to give it time to find an audience?

The Virtual Boy's failure demonstrates the sheer difficulty one faces when trying to stray from the current media paradigm. Unless it was a perfect success, no one besides its creator would defend the need for something that was so different from its more mainstream or 'high tech' contemporaries. Perhaps if a less perfection driven company had sponsored Yokoi, he could have been able to find a way to improve the Virtual Boy instead of letting it fall into the annals of history as his Scarlet Letter of shame.


Besides being the subject of ridicule by video gaming enthusiasts, The Virtual Boy demonstrated one of Nintendo's earliest avant-garde experiments in hardware manufacturing. There have been several indirect successors to the Virtual Boy in terms of challenging the paradigm of gaming. In the portable gaming sphere, there is the Nintendo Dual Screen (DS) which is a foldable gaming device that has two screens: (one normal display on the upper half and the other half is an interactive touch screen that can be manipulated with a stylus). The DS also features an interactive microphone for additional feedback possibilities. In terms of consoles, The Nintendo Wii is considered very unconventional compared to other mainstream consoles. It uses a wireless remote (wiimote)that tracks the users movement and thus allows for a more kinsethetic style of gameplay (asopposed to the tradition of just using the thums and occasionally the other finger).

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There has even been a somewhat direct follow up to the Virtual Boy. The TOBIDACID (also known as the Solid Eye) that came bundled with Metal Gear Acid 2 for the Playstation Portable (PSP) portable gaming console. It wasn't a full succesor (in that it was more of a niche add-on rather than a full fledged console). The attachment caused the full color polygonal graphics to appear 3-D through a similar stereoscopic viewing technology as the Virtual Boy. But even though it is technically an improvement over the simplistic monochrome display of the VirtualBoy, the Solid Eye is still prone to causing similar negative responses, like headaches. The main difference is thatt the peripheral is not necessary in order to play the game. It is meant as an enhancement.


  • Arthur,Charles. Virtual reality headsets to be given the hard sell. The Independent. London (UK): Jan 14, 1996. pg. 10
  • Electronic Gaming Monthly
  • Gillen, Marilyn A. Nintendo Readies Virtual Reality Game. Billboard; Nov 26, 1994. Pg. 102
  • Kent, Steven L. The Ultimate History of Video Games: From Pong to Pokemon--The Story Behind the Craze That Touched Our Lives and Changed the World. Three Rivers press. New York, 2001
  • Lefton, Terry. NBC, Nintendo set fall blockbuster. Brandweek. New York: May 22, 1995. Vol. 36, Iss. 21; p. 6 (1 page)
  • Mario Tennis screen shot.
  • Nintendo. 'Mario Clash' Instruction manual. 1995
  • Pollack, Andrew. “Gunpei Yokoi, Chief Designer Of Game Boy, Is Dead at 56;Obituary (Obit)” New York Times. (Late Edition (East Coast)). New York, N.Y.: Oct 9, 1997. pg. D.22
  • Yokoi et al. Controller for Game Machine. Nintendo Co., Ltd., assignee. Patent 375,326. 1996
  • Yokoi et al. STEREOSCOPIC IMAGE DISPLAY DEVICE AND STORAGE DEVICE USED THEREWITH. Nintendo Co., Ltd., assignee. Patent 5,682,171. 1997
  • Wolf, Mark J. P. "Inventing Space: Toward a Taxonomy of On- and Off-Screen Space in Video Games." Film Quarterly Vol. 51 (1997): 11-23.