http://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&feed=atom&action=historySmell-O-Vision - Revision history2024-03-28T08:11:21ZRevision history for this page on the wikiMediaWiki 1.25.2http://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=12622&oldid=prevFinnb: Undo revision 12609 by Egugecuge (Talk)2010-11-24T14:20:07Z<p>Undo revision 12609 by <a href="/deadmedia/index.php/Special:Contributions/Egugecuge" title="Special:Contributions/Egugecuge">Egugecuge</a> (<a href="/deadmedia/index.php?title=User_talk:Egugecuge&action=edit&redlink=1" class="new" title="User talk:Egugecuge (page does not exist)">Talk</a>)</p>
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<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></div></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Looking for new ways to appeal to audiences after the popularization of television, Smell-O-Vision attempted to introduce a third sense into the film viewing process by piping scents related to the on-screen images into the movie theater through small vents in the back of each theater seat. The novelty did not catch on and due to various complications brought on by the endeavor, only one film, [http://en.wikipedia.org/wiki/Scent_of_mystery ''Scent of Mystery''], was ever released with the technology.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Looking for new ways to appeal to audiences after the popularization of television, Smell-O-Vision attempted to introduce a third sense into the film viewing process by piping scents related to the on-screen images into the movie theater through small vents in the back of each theater seat. The novelty did not catch on and due to various complications brought on by the endeavor, only one film, [http://en.wikipedia.org/wiki/Scent_of_mystery ''Scent of Mystery''], was ever released with the technology.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues <del class="diffchange diffchange-inline">&quot;</del>an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations<del class="diffchange diffchange-inline">&quot; </del>(6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues <ins class="diffchange diffchange-inline">"</ins>an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations<ins class="diffchange diffchange-inline">" </ins>(6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Is Smell-O-Vision Dead?==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Is Smell-O-Vision Dead?==</div></td></tr>
<tr><td colspan="2" class="diff-lineno" id="L39" >Line 39:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Gould, Gordon. <del class="diffchange diffchange-inline">&quot;</del>Now, Movies You Can Smell!<del class="diffchange diffchange-inline">&quot; </del>''Chicago Daily Tribune'' 1 Nov. 1959: G20. PDF file.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Gould, Gordon. <ins class="diffchange diffchange-inline">"</ins>Now, Movies You Can Smell!<ins class="diffchange diffchange-inline">" </ins>''Chicago Daily Tribune'' 1 Nov. 1959: G20. PDF file.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Malabre, Alfred L. <del class="diffchange diffchange-inline">&quot;</del>Scented Movies Use Hundreds of Chemicals In An Effort to Lure Fans Back by Nose.<del class="diffchange diffchange-inline">&quot; </del>''Wall Street Journal'' 6 Jan. 1960.PDF file.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Malabre, Alfred L. <ins class="diffchange diffchange-inline">"</ins>Scented Movies Use Hundreds of Chemicals In An Effort to Lure Fans Back by Nose.<ins class="diffchange diffchange-inline">" </ins>''Wall Street Journal'' 6 Jan. 1960.PDF file.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Nason, Richard. <del class="diffchange diffchange-inline">&quot;</del>Smell-O-Vision to Get Film Test.<del class="diffchange diffchange-inline">&quot; </del>''New York Times'' 19 Aug. 1959: 35. PDF file.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Nason, Richard. <ins class="diffchange diffchange-inline">"</ins>Smell-O-Vision to Get Film Test.<ins class="diffchange diffchange-inline">" </ins>''New York Times'' 19 Aug. 1959: 35. PDF file.</div></td></tr>
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</table>Finnbhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=12609&oldid=prevEgugecuge at 09:09, 24 November 20102010-11-24T09:09:29Z<p></p>
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<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">----</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></div></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Looking for new ways to appeal to audiences after the popularization of television, Smell-O-Vision attempted to introduce a third sense into the film viewing process by piping scents related to the on-screen images into the movie theater through small vents in the back of each theater seat. The novelty did not catch on and due to various complications brought on by the endeavor, only one film, [http://en.wikipedia.org/wiki/Scent_of_mystery ''Scent of Mystery''], was ever released with the technology.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Looking for new ways to appeal to audiences after the popularization of television, Smell-O-Vision attempted to introduce a third sense into the film viewing process by piping scents related to the on-screen images into the movie theater through small vents in the back of each theater seat. The novelty did not catch on and due to various complications brought on by the endeavor, only one film, [http://en.wikipedia.org/wiki/Scent_of_mystery ''Scent of Mystery''], was ever released with the technology.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2" class="diff-lineno" id="L19" >Line 19:</td>
<td colspan="2" class="diff-lineno">Line 27:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues <del class="diffchange diffchange-inline">"</del>an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations<del class="diffchange diffchange-inline">" </del>(6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues <ins class="diffchange diffchange-inline">&quot;</ins>an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations<ins class="diffchange diffchange-inline">&quot; </ins>(6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Is Smell-O-Vision Dead?==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Is Smell-O-Vision Dead?==</div></td></tr>
<tr><td colspan="2" class="diff-lineno" id="L31" >Line 31:</td>
<td colspan="2" class="diff-lineno">Line 39:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Gould, Gordon. <del class="diffchange diffchange-inline">"</del>Now, Movies You Can Smell!<del class="diffchange diffchange-inline">" </del>''Chicago Daily Tribune'' 1 Nov. 1959: G20. PDF file.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Gould, Gordon. <ins class="diffchange diffchange-inline">&quot;</ins>Now, Movies You Can Smell!<ins class="diffchange diffchange-inline">&quot; </ins>''Chicago Daily Tribune'' 1 Nov. 1959: G20. PDF file.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Malabre, Alfred L. <del class="diffchange diffchange-inline">"</del>Scented Movies Use Hundreds of Chemicals In An Effort to Lure Fans Back by Nose.<del class="diffchange diffchange-inline">" </del>''Wall Street Journal'' 6 Jan. 1960.PDF file.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Malabre, Alfred L. <ins class="diffchange diffchange-inline">&quot;</ins>Scented Movies Use Hundreds of Chemicals In An Effort to Lure Fans Back by Nose.<ins class="diffchange diffchange-inline">&quot; </ins>''Wall Street Journal'' 6 Jan. 1960.PDF file.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Nason, Richard. <del class="diffchange diffchange-inline">"</del>Smell-O-Vision to Get Film Test.<del class="diffchange diffchange-inline">" </del>''New York Times'' 19 Aug. 1959: 35. PDF file.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Nason, Richard. <ins class="diffchange diffchange-inline">&quot;</ins>Smell-O-Vision to Get Film Test.<ins class="diffchange diffchange-inline">&quot; </ins>''New York Times'' 19 Aug. 1959: 35. PDF file.</div></td></tr>
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</table>Egugecugehttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7968&oldid=prevAlex at 03:55, 8 April 20102010-04-08T03:55:56Z<p></p>
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</table>Alexhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7924&oldid=prevAlex at 03:48, 8 April 20102010-04-08T03:48:32Z<p></p>
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</table>Alexhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7763&oldid=prevAlex at 19:55, 7 April 20102010-04-07T19:55:45Z<p></p>
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</tr><tr><td colspan="2" class="diff-lineno" id="L36" >Line 36:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Nason, Richard. "Smell-O-Vision to Get Film Test." ''New York Times'' 19 Aug. 1959: 35. PDF file.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Nason, Richard. "Smell-O-Vision to Get Film Test." ''New York Times'' 19 Aug. 1959: 35. PDF file.</div></td></tr>
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</table>Alexhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7319&oldid=prevAletheajoy: /* Analysis */2010-03-29T02:24:09Z<p><span dir="auto"><span class="autocomment">Analysis</span></span></p>
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</tr><tr><td colspan="2" class="diff-lineno" id="L11" >Line 11:</td>
<td colspan="2" class="diff-lineno">Line 11:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Analysis==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Analysis==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[Image:ScentOfMystery.jpg|right|frame|Ad for the only movie released with Smell-O-Vision]]As a failed technology, it is almost too easy to look back on Smell-O-Vision and understand why it failed to have the impression its creators had hoped, although clearly not all of these issues were apparent during the development of the novelty.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[Image:ScentOfMystery.jpg|right|frame|Ad for the only movie <ins class="diffchange diffchange-inline">ever </ins>released with Smell-O-Vision]]As a failed technology, it is almost too easy to look back on Smell-O-Vision and understand why it failed to have the impression its creators had hoped, although clearly not all of these issues were apparent during the development of the novelty.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>One major problem comes from the nature of smells. They are rather ephemeral. Depending on various environmental factors within the theater, such as airflow and ventilation, as well as the strength of the smell itself, the smell may linger longer or disappear more quickly than intended which may cause some film-goers to miss out on some of the scents and lead others to experience an unfavorable mixing of unrelated aromas. Additionally, the technology works under the assumption that there would be no other scents in the theater to get in the way. However, if someone had a big bucket of buttery popcorn, or someone was wearing very strong perfume it would intrude on the experience and muddy the scents released.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>One major problem comes from the nature of smells. They are rather ephemeral. Depending on various environmental factors within the theater, such as airflow and ventilation, as well as the strength of the smell itself, the smell may linger longer or disappear more quickly than intended which may cause some film-goers to miss out on some of the scents and lead others to experience an unfavorable mixing of unrelated aromas. Additionally, the technology works under the assumption that there would be no other scents in the theater to get in the way. However, if someone had a big bucket of buttery popcorn, or someone was wearing very strong perfume it would intrude on the experience and muddy the scents released.</div></td></tr>
</table>Aletheajoyhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7318&oldid=prevAletheajoy: /* Analysis */2010-03-29T02:23:47Z<p><span dir="auto"><span class="autocomment">Analysis</span></span></p>
<table class='diff diff-contentalign-left'>
<col class='diff-marker' />
<col class='diff-content' />
<col class='diff-marker' />
<col class='diff-content' />
<tr style='vertical-align: top;'>
<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 02:23, 29 March 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L11" >Line 11:</td>
<td colspan="2" class="diff-lineno">Line 11:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Analysis==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Analysis==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[Image:ScentOfMystery.jpg|right|Ad for the only movie released with Smell-O-Vision]]As a failed technology, it is almost too easy to look back on Smell-O-Vision and understand why it failed to have the impression its creators had hoped, although clearly not all of these issues were apparent during the development of the novelty.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[Image:ScentOfMystery.jpg|right<ins class="diffchange diffchange-inline">|frame</ins>|Ad for the only movie released with Smell-O-Vision]]As a failed technology, it is almost too easy to look back on Smell-O-Vision and understand why it failed to have the impression its creators had hoped, although clearly not all of these issues were apparent during the development of the novelty.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>One major problem comes from the nature of smells. They are rather ephemeral. Depending on various environmental factors within the theater, such as airflow and ventilation, as well as the strength of the smell itself, the smell may linger longer or disappear more quickly than intended which may cause some film-goers to miss out on some of the scents and lead others to experience an unfavorable mixing of unrelated aromas. Additionally, the technology works under the assumption that there would be no other scents in the theater to get in the way. However, if someone had a big bucket of buttery popcorn, or someone was wearing very strong perfume it would intrude on the experience and muddy the scents released.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>One major problem comes from the nature of smells. They are rather ephemeral. Depending on various environmental factors within the theater, such as airflow and ventilation, as well as the strength of the smell itself, the smell may linger longer or disappear more quickly than intended which may cause some film-goers to miss out on some of the scents and lead others to experience an unfavorable mixing of unrelated aromas. Additionally, the technology works under the assumption that there would be no other scents in the theater to get in the way. However, if someone had a big bucket of buttery popcorn, or someone was wearing very strong perfume it would intrude on the experience and muddy the scents released.</div></td></tr>
</table>Aletheajoyhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7314&oldid=prevAletheajoy at 02:17, 29 March 20102010-03-29T02:17:30Z<p></p>
<table class='diff diff-contentalign-left'>
<col class='diff-marker' />
<col class='diff-content' />
<col class='diff-marker' />
<col class='diff-content' />
<tr style='vertical-align: top;'>
<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 02:17, 29 March 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L5" >Line 5:</td>
<td colspan="2" class="diff-lineno">Line 5:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Technology==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Technology==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>There were a few small attempts to involve the sense of smell in the film-going experience throughout the early days of cinema, but Smell-O-Vision technologized the idea in a way that had never been done before. The process, developed by Hans Laube and implemented with the support of Michael Todd, Jr., the son of a successful film producer, involved adding a high frequency sound into the soundtrack that would direct the Smell-O-Vision machine to release one of the scents stored on a rotating drum (Gould).</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>There were a few small attempts to involve the sense of smell in the film-going experience throughout the early days of cinema, but Smell-O-Vision technologized the idea in a way that had never been done before. The process, developed by Hans Laube and implemented with the support of <ins class="diffchange diffchange-inline">[http://en.wikipedia.org/wiki/Mike_Todd,_Jr. </ins>Michael Todd, Jr.<ins class="diffchange diffchange-inline">]</ins>, the son of a successful film producer, involved adding a high frequency sound into the soundtrack that would direct the Smell-O-Vision machine to release one of the scents stored on a rotating drum (Gould).</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Unlike other attempts to involve the olfactory sensation in visual entertainment, Smell-O-Vision required converting the entire theater to suit the technology. To release the scent, a machine unseen by theater patrons would send a small bit of the selected scent, in liquid form, with a high amount of pressure into metal pipes that wrapped around each row in the theater. At each seat there was a small perforation in the tube, allowing the scent to escape for the intended enjoyment of the audience member. The scents themselves were chemically manufactured (Gould). Due to the complex process and the great amount of actual machinery involved to produce the effect, Smell-O-Vision cost anywhere from $24,000 to $50,000 per theater to implement (Nason, Malabre).</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Unlike other attempts to involve the olfactory sensation in visual entertainment, Smell-O-Vision required converting the entire theater to suit the technology. To release the scent, a machine unseen by theater patrons would send a small bit of the selected scent, in liquid form, with a high amount of pressure into metal pipes that wrapped around each row in the theater. At each seat there was a small perforation in the tube, allowing the scent to escape for the intended enjoyment of the audience member. The scents themselves were chemically manufactured (Gould). Due to the complex process and the great amount of actual machinery involved to produce the effect, Smell-O-Vision cost anywhere from $24,000 to $50,000 per theater to implement (Nason, Malabre).</div></td></tr>
<tr><td colspan="2" class="diff-lineno" id="L17" >Line 17:</td>
<td colspan="2" class="diff-lineno">Line 17:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Another major problem with Smell-O-Vision is the limited access it provided people to produce and use the technology. The technology was not readily available. Not only did it require the actual machine (or instructions on how to build it), it also required the expensive process of reformatting a theater to suit the technology. Additionally, not everyone had the time, energy, or knowledge, to mix different chemicals together to produce the desired odors. Although it would be possible for others to learn the required skills, the costs associated with training and the extra work involved made it unappealing.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Another major problem with Smell-O-Vision is the limited access it provided people to produce and use the technology. The technology was not readily available. Not only did it require the actual machine (or instructions on how to build it), it also required the expensive process of reformatting a theater to suit the technology. Additionally, not everyone had the time, energy, or knowledge, to mix different chemicals together to produce the desired odors. Although it would be possible for others to learn the required skills, the costs associated with training and the extra work involved made it unappealing.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''<del class="diffchange diffchange-inline">The </del>Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues "an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations" (6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues "an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations" (6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td></tr>
</table>Aletheajoyhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7313&oldid=prevAletheajoy: /* References */2010-03-29T02:16:27Z<p><span dir="auto"><span class="autocomment">References</span></span></p>
<table class='diff diff-contentalign-left'>
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<col class='diff-marker' />
<col class='diff-content' />
<tr style='vertical-align: top;'>
<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 02:16, 29 March 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L28" >Line 28:</td>
<td colspan="2" class="diff-lineno">Line 28:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==References==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==References==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">{{reflist}}</del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</div></td></tr>
</table>Aletheajoyhttp://www.cultureandcommunication.org/deadmedia/index.php?title=Smell-O-Vision&diff=7312&oldid=prevAletheajoy: /* Analysis */2010-03-29T02:16:12Z<p><span dir="auto"><span class="autocomment">Analysis</span></span></p>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 02:16, 29 March 2010</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''The Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Having the ability to access and use the technology is also only one small part of the equation, however. There also needs to be a need. The novelty of an odorous film would only last so long before audience members would grow tiresome. Unless the technology could be used to accent the visual there would be no reason for the medium to continue to be used. In the case of ''The Scent of Mystery'', the scents released into the theater were in some small way pertinent to the solving of the murder presented in the film, however not many films involve aromas as a major part of the story. For the average movie-going experience it seems the smells would more likely detract from the experience. It would be impossible to recreate every scent encountered in the film, and by emitting only certain odors, the attention given to them might distract viewers or affect people's perceptions of the story in unintended ways.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues "an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations" (6)<del class="diffchange diffchange-inline"><ref>Crary, Jonathan. ''Techniques of the Observer''. Cambridge: MIT Press, 1992. Print.</ref></del>. Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>While all of these are legitimate reasons for the failure of the technology, it is also important to consider the role of the observer, or in this case, the smell-er in this new technology. In his book ''Techniques of the Observer'', Jonathan Crary discusses the way in which observers need to be trained to accept and read certain new types of visual media and content. Speaking of this he argues "an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations" (6). Due to the relatively unexplored world of communicating with aromas, audiences lack a set of conventions for understanding how to experience the medium. If, as Crary suggests, an observer needs to be invented just as the technology does, perhaps the failure of Smell-O-Vision has as much to blame on the lack of a trained and invented observer as it does on the limitations imposed by the technology itself.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Is Smell-O-Vision Dead?==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Is Smell-O-Vision Dead?==</div></td></tr>
</table>Aletheajoy