Phonebook
A phonebook is an alphabetic directory of telephone subscribers within a geographic region. This directory can also include a section for commercial organizations, organized by service. This section is commonly referred to as the yellow pages.
Contents
Timeline
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Origin
Development
Market & Fragmentation
Advertising
For
- 43 percent of users had a decision to make, and on average, these consumers considered seven ads. Surprisingly, 45 percent of consumers who already had a name in mind still considered more than four ads.
- 83 percent of consumers who looked in the Yellow Pages contacted an office, and of those, 40 percent indicated contacting one or more places they had not contacted before.
Against
Strategy
Alphabet Supremacy & Naming Wars
Trucking
Leads
3 elements that increase lead generation
- Sans serif fonts in headlines
- Dotted line boxes when uses in moderation
- Caption with photos of the owner or satisfied consumer
Types
Yellow = Commerical Listings
White = Residential Listings
Blue = Government Listings
Grey = Reverse Telephone Directory listed by phone number instead of alphabetic by last name
Pink = Gay/Lesbian Listings
International
Golden,Rainbow = International Foreign countries sometimes adopt the name yellow pages, as is the case with many Latin American countries where they are known as paginas amarillas, but in Sri Lanka the directories go by rainbow pages.
Fun Facts and Myths
Controversies
Recycling & Waste
Discriminatory Listing
Contemporary Obstacles
Reverse Phonebook
Online Search Gets Local
Sidewalk
Mobile Directory Solutions
References
Adams Hudson. (2002, June). Why I love to hate the yellow pages. Air Conditioning, Heating & Refrigeration News, 216(8), 16
Boswell, Randy. (1998, April 10). Making a killing via alphabet scoop: A virtually unknown company hits paydirt by taking advantage of new Yellow Pages rules. The Ottawa Citizen,p. F1.
Gandolf, S., & Hirsch, L.. (2008, February). The Yellow Pages Game: Playing to Win. Dental Economics, 98(2), 94,98.
Hudson, A.. (2009, July). What The Yellow Pages Don't Want You To Know. Plumbing & Mechanical, 27(5), 61-62.
Yell and VisitBritain push tourism with added sections in directories. (2007, December). Marketing Week,11
