Phonebook

A phonebook is an alphabetic directory of telephone subscribers within a geographic region. This directory can also include a section for commercial organizations, organized by service. This section is commonly referred to as the yellow pages.

Timeline

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Development

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Advertising

3 elements that increase lead generation

 Sans serif fonts in headlines

 Dotted line boxes when uses in moderation 

 Caption with photos of the owner or satisfied consumer.

Types

Yellow = Commerical Listings

White = Residential Listings

Blue = Government Listings

Grey = Reverse Telephone Directory listed by phone number instead of alphabetic by last name

Pink= Gay/Lesbian Listings

International

Golden,Rainbow = International Foreign countries sometimes adopt the name yellow pages, as is the case with many Latin American countries where they are known as paginas amarillas, but in Sri Lanka the directories go by rainbow pages.

Contemporary Obstacles

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Online Search Gets Local

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References

Adams Hudson. (2002, June). Why I love to hate the yellow pages. Air Conditioning, Heating & Refrigeration News, 216(8), 16

Gandolf, S., & Hirsch, L.. (2008, February). The Yellow Pages Game: Playing to Win. Dental Economics, 98(2), 94,98.

Hudson, A.. (2009, July). What The Yellow Pages Don't Want You To Know. Plumbing & Mechanical, 27(5), 61-62.

Yell and VisitBritain push tourism with added sections in directories. (2007, December). Marketing Week,11