Difference between revisions of "Phonebook"

Revision as of 18:17, 23 October 2010

A phonebook is an alphabetic directory of telephone subscribers within a geographic region. This directory can also include a section for commercial organizations, organized by service. This section is commonly referred to as the yellow pages.

Timeline

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Origin

Development

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Market & Fragmentation

Advertising

For

• 43 percent of users had a decision to make, and on average, these consumers considered seven ads. Surprisingly, 45 percent of consumers who already had a name in mind still considered more than four ads.
• 83 percent of consumers who looked in the Yellow Pages contacted an office, and of those, 40 percent indicated contacting one or more places they had not contacted before.

Against

Strategy

3 elements that increase lead generation

• Sans serif fonts in headlines

• Dotted line boxes when uses in moderation

• Caption with photos of the owner or satisfied consumer

Types

Yellow = Commerical Listings

White = Residential Listings

Blue = Government Listings

Grey = Reverse Telephone Directory listed by phone number instead of alphabetic by last name

Pink= Gay/Lesbian Listings

International

Golden,Rainbow = International Foreign countries sometimes adopt the name yellow pages, as is the case with many Latin American countries where they are known as paginas amarillas, but in Sri Lanka the directories go by rainbow pages.

Controversies

Contemporary Obstacles

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Reverse Phonebook

Online Search Gets Local

Sidewalk

Mobile Directory Solutions

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References

Adams Hudson. (2002, June). Why I love to hate the yellow pages. Air Conditioning, Heating & Refrigeration News, 216(8), 16

Gandolf, S., & Hirsch, L.. (2008, February). The Yellow Pages Game: Playing to Win. Dental Economics, 98(2), 94,98.

Hudson, A.. (2009, July). What The Yellow Pages Don't Want You To Know. Plumbing & Mechanical, 27(5), 61-62.

Yell and VisitBritain push tourism with added sections in directories. (2007, December). Marketing Week,11