Difference between revisions of "Phonebook"
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'''Yellow''' = Commerical Listings | '''Yellow''' = Commerical Listings | ||
| − | White = Residential Listings | + | '''White''' = Residential Listings |
| − | Blue = Government Listings | + | '''Blue''' = Government Listings |
| − | Grey = Reverse Telephone Directory listed by phone number instead of alphabetic by last name | + | '''Grey''' = Reverse Telephone Directory listed by phone number instead of alphabetic by last name |
| − | Pink= Gay/Lesbian Listings | + | '''Pink'''= Gay/Lesbian Listings |
Revision as of 18:05, 23 October 2010
A phonebook is an alphabetic directory of telephone subscribers within a geographic region. This directory can also include a section for commercial organizations, organized by service. This section is commonly referred to as the yellow pages.
Contents
Timeline
[[File:|alt text]]
Origin
Development
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[[File:|alt text]]
Market & Fragmentation
Advertising
Types
Yellow = Commerical Listings
White = Residential Listings
Blue = Government Listings
Grey = Reverse Telephone Directory listed by phone number instead of alphabetic by last name
Pink= Gay/Lesbian Listings
International
Golden,Rainbow = International Foreign countries sometimes adopt the name yellow pages, as is the case with many Latin American countries where they are known as paginas amarillas, but in Sri Lanka the directories go by rainbow pages.
Controversies
Contemporary Obstacles
[[File:|alt text]]
Reverse Phonebook
Online Search Gets Local
[[File:|alt text]]
References
Adams Hudson. (2002, June). Why I love to hate the yellow pages. Air Conditioning, Heating & Refrigeration News, 216(8), 16
Gandolf, S., & Hirsch, L.. (2008, February). The Yellow Pages Game: Playing to Win. Dental Economics, 98(2), 94,98.
Hudson, A.. (2009, July). What The Yellow Pages Don't Want You To Know. Plumbing & Mechanical, 27(5), 61-62.
Yell and VisitBritain push tourism with added sections in directories. (2007, December). Marketing Week,11
