Difference between revisions of "Phonebook"

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==Types==
 
==Types==
  
""Yellow"" = Commerical Listings
+
'''Yellow''' = Commerical Listings
  
 
White = Residential Listings
 
White = Residential Listings
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==Evolution into a Child's Toy==
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==Contemporary Obstacles==
  
 
[[File:|alt text]]
 
[[File:|alt text]]
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===Contemporary===
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===Reverse Phonebook===
  
  
  
==Decline of the Viewmaster==
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==Online Search Gets Local==
  
  
 
===A Second Life on the Big Screen===
 
  
 
[[File:|alt text]]
 
[[File:|alt text]]

Revision as of 18:05, 23 October 2010

A phonebook is an alphabetic directory of telephone subscribers within a geographic region. This directory can also include a section for commercial organizations, organized by service. This section is commonly referred to as the yellow pages.

Phonebook.jpg


Timeline

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Origin

Development

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[[File:|alt text]]

Market & Fragmentation

Advertising

Types

Yellow = Commerical Listings

White = Residential Listings

Blue = Government Listings

Grey = Reverse Telephone Directory listed by phone number instead of alphabetic by last name

Pink= Gay/Lesbian Listings


International

Golden,Rainbow = International Foreign countries sometimes adopt the name yellow pages, as is the case with many Latin American countries where they are known as paginas amarillas, but in Sri Lanka the directories go by rainbow pages.

alt text

Controversies

Contemporary Obstacles

[[File:|alt text]]


Reverse Phonebook

Online Search Gets Local

[[File:|alt text]]

References

Adams Hudson. (2002, June). Why I love to hate the yellow pages. Air Conditioning, Heating & Refrigeration News, 216(8), 16

Gandolf, S., & Hirsch, L.. (2008, February). The Yellow Pages Game: Playing to Win. Dental Economics, 98(2), 94,98.

Hudson, A.. (2009, July). What The Yellow Pages Don't Want You To Know. Plumbing & Mechanical, 27(5), 61-62.

Yell and VisitBritain push tourism with added sections in directories. (2007, December). Marketing Week,11