Difference between revisions of "Phonebook"

Revision as of 17:53, 23 October 2010

A phonebook is an alphabetic directory of telephone subscribers within a geographic region. This directory can also include a section for commercial organizations, organized by service. This section is commonly referred to as the yellow pages.

Timeline

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Origin

Development

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Market & Fragmentation

Advertising

Types

International

Controversies

Evolution into a Child's Toy

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Contemporary

Decline of the Viewmaster

A Second Life on the Big Screen

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References

Adams Hudson. (2002, June). Why I love to hate the yellow pages. Air Conditioning, Heating & Refrigeration News, 216(8), 16

Gandolf, S., & Hirsch, L.. (2008, February). The Yellow Pages Game: Playing to Win. Dental Economics, 98(2), 94,98.

Hudson, A.. (2009, July). What The Yellow Pages Don't Want You To Know. Plumbing & Mechanical, 27(5), 61-62.

Yell and VisitBritain push tourism with added sections in directories. (2007, December). Marketing Week,11