Difference between revisions of "Mediatic Etymology"
From Dead Media Archive
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− | When establishing a cohesive framework within which to understand media, Marshall McLuhan famously posited that the content of every medium is yet another medium. He explained that the content of film was the screenplay or novel, that the content of printed matter was the alphabet, and that the content of the alphabet was phonetic speech. | + | When establishing a cohesive framework within which to understand media, Marshall McLuhan famously posited that the content of every medium is yet another medium. He explained that the content of film was the screenplay or novel, that the content of printed matter was the alphabet, and that the content of the alphabet was phonetic speech. The process of remediation is invaluable to the media archaeological project because it allows older forms of |
Revision as of 19:49, 22 April 2008
When establishing a cohesive framework within which to understand media, Marshall McLuhan famously posited that the content of every medium is yet another medium. He explained that the content of film was the screenplay or novel, that the content of printed matter was the alphabet, and that the content of the alphabet was phonetic speech. The process of remediation is invaluable to the media archaeological project because it allows older forms of